2010 Winter Olympics, Matisyahu, and Geoff Berner

Matisyahu, everyone's favorite Hasidic reggae / hip hop superstar just got a major publicity boost. His song "One Day" has been featured in a NBC commercial for the 2010 Winter Olympic Games in Vancouver. There's speculation that it will be used as the official theme song of the games. "One Day" is from Matisyahu's new album, Light. Go buy it. Now.

NBC Winter Olympics Spot featuring Matisyahu's "One Day"

It should be noted that Matisyahu's song was NOT written for the game. Canadian Jewish singer-songwriter Geoff Berner, on the other hand, took on the project of a 2010 Winter Games theme song in his own inimitable style. Here's Berner and the Squeezebox Circle Accordion Orchestra playing "The Dead Children Were Worth It."

Geoff Berner & the Squeezebox Circle Accordion Orchestra

Hat tip to YouTube user azisman for posting Berner's video.