Shuckle is the new Jewish hip-hop and reggae scene that includes Matisyahu, Y-Love and DJ Handler, and Ta’Shma. The term was coined by Daniel Seliger of 12 Tribe Sound and quoted in Leah Hochbaum's Forward article "'Shuckle Rock' Puts the Pray'. According to the Hochbaum article "shuckle" is "the Yiddish term for the swaying that frequently accompanies prayer in Orthodox circles." To Seliger “you shuckle when you daven, and you shuckle when you listen to reggae… it’s shuckle music.”
For me, "Jewish Hip-Hop" is perfectly descriptive but implies a derivative, secondary music. Hip-Hop is the thing, and we do a Jewish version. Fine. but I'm excited to see that an important member of the scene thinks there's enough original energy and talent to warrant a new name. Shuckle. They do hip-hop. We do shuckle. Yes they're related, but we're going in our own direction. Cool. Now we have to live up to that.
Ta Shma doing the shuckle "Shine"
Shiny Shoe Music
This is the Mordechai Ben David, Avraham Fried, Yaakov Shwekey brand of Chassidic pop. The music integrates Chassidic niggunim and zemirot with jazz, rock, and pop melodies. The term was popularized by MOChassid, but he gives credit to Chaim Dovid for coining the term. "We were talking and he referred to the "musicians with the shiny black shoes; I took it from there".
Again, this helps. I've referred to this music as 'frum' or 'chassidic pop' and have seen others use a variety of other descriptions for it. Most annoyingly, I typically see it referred to as "Jewish Music" by it's fans. Of course it's Jewish music, but it's a narrow genre claiming a broad name. Giving the music it's own name separates it from all the other forms of Jewish music and makes it easier to talk about. Shiny Shoe music wouldn't have been my first choice as a genre name, but it's got a great story. Shiny Shoe it is.
Avraham Fried and Mordechai ben David wearing shiny shoes at the OHEL CONCERT